Hair and beauty represent a powerful and yet an important part of the black female identity. After working closely with beauty brands, make-up artist, hair stylist and other creative talents within the beauty industry, Inès and Flora Tahi-Ezan felt the need to bring a breakthrough offer accessible and qualitative to their black sisters. Two female entrepreneurs that understand the needs and the struggle to find the right product in the ever-changing market that is Beauty. This is their story.